It is not unusual for us to get a phone call from a client with a short-notice request for coverage of a PR event and at Corporate Headshots London we are happy to be of service. These shoots are typically highly pressurised and demand a quick turnaround in order to get the final piece ready for the press release.
One such recent shoot was for Tideway whose brief was for us to capture MP, Thérèse Coffey's, visit to meet new apprentices. Time was tight as there was only a small window of opportunity within the MP’s hectic schedule. This, coupled with navigating a large London construction site compounded the challenge to deliver.
Capturing the event under such circumstances without succumbing to flat, awkward and unimaginative results takes tenacity. We wanted to ensure that we delivered shots that were natural and candid – avoiding the forced handshake interactions which can be so commonplace within many PR images. We were also keenly aware that Tideway are long-time clients of ours and we are required to be constantly innovative to ensure we deliver unique and relevant results for them. No pressure then!
Not ones to shy away from a corporate photography challenge, we took up the gauntlet and navigated the situation. One key skill (aside from competency with the camera) to achieving good results is the ability to build rapport as quickly as possible with all those involved in the shoot. This enables them to feel comfortable around the camera and encourages natural behaviour resulting in more natural images.
We are pleased to say that the client was extremely happy with the results and we believe have succeeded in capturing genuine moments that have depth and meaning as well as photos which were truly reflective of the occasion. [Click here to read the finished article.]
As with corporate photography, PR photography does not have to be boring and, with a little outside-of-the-box thinking and a good eye for opportunity, it is possible to give an exciting perspective to any event.